How to become a successful web designer

If you have experience in web design or are natural at it, there’s no reason why you can’t earn a great living. In fact, designers are always in demand as the industry exponentially grows. That said, you’ll need to make a name for yourself in order to stand out from the rest of the competition and to ensure that clients will come to you again when they need work done. Here are some tips that will help with your success.


Follow trends closely

The best way to establish yourself in any industry is by being on top of what’s popular. By keeping tabs on website and app design trends, you can begin tailoring your services toward specific market needs. For example, if you notice everyone is moving away from flat designs and toward highly-detailed interfaces, jump on board with that trend and hone your skills in photorealistic rendering techniques. Web design trends change quickly, so make sure you’re constantly up-to-date on what works and doesn’t work with audiences.


Ask lots of questions

Whatever your client needs, ask questions. You might be surprised at how much you don’t know about their business and what they need to have done. This can also help you understand why they are coming to you in particular for help with their website. Never assume that because you design websites, your client already knows why they should hire someone like you. Be humble, learn all that you can from them, and then show them what they don’t know! [5]


Keep learning new things

The secret to becoming a great web designer is learning as much as you can about design. Period. The more you learn, and stay on top of trends, etc., with designing, the better of you’ll be at it. This includes learning new programming languages (HTML, CSS, PHP) and constantly upgrading your skills/knowledge. These days its also important to understand SEO (search engine optimization), which has drastically changed how things are done when it comes down to designing for different browsers such as Internet Explorer or Google Chrome. Luckily there are plenty of resources available online for people looking for ways to get started in all aspects of design including websites. But if you really want to make something special out of yourself and make some good money along with it, keep those creative juices flowing!


Prioritize your skills and qualifications

To get started, list your relevant skills and knowledge. For example, if you have little or no design experience but you’re proficient in coding, development will likely be your first skill on your list. As you explore opportunities for freelance work and new clients, make sure that your skills are aligned with their needs before applying.


Look your best online

It doesn’t matter if you have an impressive resume and years of experience in design. If your website looks sloppy, your clients are going to wonder what kind of work you’ll produce for them. Your business will suffer—and so will your reputation. Make sure you


Build relationships on social media networks

Because there are so many social media networks, it can be easy to overlook some. But that would be a mistake. Although it’s important to focus on gaining traction on your first few social media sites, every additional site will help you expand your reach and discover more people who are interested in what you have to offer. A few additional tips: Be sure to spend time engaging with influencers by liking and commenting on their posts; share content from relevant websites; and, finally, build relationships before making any professional or promotional posts. This can take some time but it’s well worth it! (See Chapter 7 for more tips.)


Create high-quality content regularly

As with any other industry, starting a career as a web designer is easier when you have experience under your belt. However, it’s not always easy for novice designers to land their first job. You may be able to snag an entry-level position at an agency that primarily works with freelancers, or by offering pro bono work. The important thing is not to get discouraged—the best way to get experience is by doing things yourself. After all, practice makes perfect! Start by creating a website for your cat (even if you don’t have one) and see where it takes you. If all else fails, find local businesses or startups in need of help and offer them your services—it could lead to paid jobs down the road!

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